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Day two was equally as eventful, interesting, and informative as day one.

After starting the day with a breakfast highlighted by muffins and yogurt with berries and honey, we were treated to a couple of keynote addresses from Mitchell Baker and Mike Shaver, two of the most prominent Mozillians. They were inspiring; I’ve never felt safer and prouder of Mozilla’s future.

Soon after, breakout sessions continued. The first breakout session I attended was pretty unique: it compared Mozilla to other nonprofit movements, from the Boy Scouts to Alcoholics Anonymous. Though clearly Mozilla is different from these movements – the difference is especially apparent when analyzing certain of these organizations – but nonetheless there are certain core values that make each of these decentralized organizations successful, from having a unified mission to delineating a specific list of principles. Because precedence has been established, it’s easy to follow these examples and cultivate an effective call to action.

A few hours (and a delicious lunch with ravioli and peach upside-down cake) later, Mozilla threw a “science fair” in which Mozillians from various departments showed off demos of their hard work. The exhibits were diverse; there were some WebGL demos, some mobile demos with Nokia N900s, and there were Bugzilla-related demos. My favorite was Paul Rouget’s usage of HTML5 in Firefox 4 to do crazy things in his web page, like play videos on rotating cubes and scroll along 3D photo walls, all using just HTML, CSS, and a bit of JavaScript. The hall was clogged around Paul’s table; be sure to take a look at it online after the summit is over!

The next breakout session I attended discussed the the telling of the Mozilla mission. The session featured consultants from Engine Company 1, a market research firm. With the help of some data they’ve been collecting over the past couple years, the consultants offered some interesting and rather surprising insights, from the “people” Mozilla and its competitors convey to the branding association between parent company and browser to even the way people look at the Mozilla mascot. The main takeaway is that although Mozilla has awesome products (try out the Firefox 4 beta if you haven’t!), its brand image is not as well defined as its offerings. I accepted this as a personal challenge with regard to the developer community. I’ll update my blog as I continue to make progress over the next couple of months.

Afterward, we were treated to the summit’s World Expo, in which Mozilla branches from countries all around the world set up tables and talked about their countries. I’ll be honest: I really only went to the tables that had free snacks, including some rather interesting salted licorice. But the people were equally interesting! I met programmers from Sweden, marketers from Japan, and community developers from Chile. In short, Mozilla is EVERYWHERE.

The highlight of the event was definitely the dinner. In honor of the international theme of the event, Mozilla set up three dining rooms, each geographically themed. One room was for Asian, one was for Europe, and one was for the Americas. There was so much food that I got full after eating in just one room! But the food was delicious. Despite being full, I couldn’t help but stuff myself a little bit more.

The expo more or less marked the rest of the day, minus some barhopping and such. Stick around for updates on day three!

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One Comment

  1. Hi Brian, Thanks for your great report. I just joined 4 beta.
    Check out some of Peter Drucker’s writings on nonprofit’s. He was the first to really study them and taught at Claremont graduate school.
    Would your team like young developers from Vietnam?
    Saigon Tech is a good source and its working with Houston community College. My son in law will be teaching there in the fall and I have friends in school there.
    I’m an old 70 year year old guy trying to learn the android worls and new mobile apps.
    Regards
    Mel


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